How to get top dollar.

Easy, lets use the less is more equation. Basically we should be charging less money for quick fixes or those remote support services, even toss in a first free one. But get the customer closer to our product, it is our service that they will have just a click away, so they'll be more likely to call again or say yes to any new support service. When we become the best friend and are always there, we are acquiring the consistency and predictability that Ken speaks about in this video: Consistent and Predictable



So for the residential market we may initially make less money, but on the long run we will get to them more times, and more hits means more money. The equation less is more then becomes a valuable asset for our business!